using specialist magazines to advertise the product ... One of the advantages of sales promotion is that it: answer choices . Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. It can eliminate idle cycles in … 111. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of. 92. Manufacturers use them to increase sales to retailers (trade promotions) and When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a, 90. One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. The in-store sampling approach can be very effective for food products because. Sales promotion could promote these products successfully. 117. NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. Offer different promotions depending on the season and time of year, e.g: back to school offers or special Christmas discounts. AACSB: Reflective Thinking. Which of the following is a disadvantage of bounce-back coupons? A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. 98. The oldest, most widely used, and most effective sales promotion tool is. 74. They distinguish a company from the rest of other in the competition in terms of prices. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. _____ marketing is a type of marketing in which a manufacturer collaborates with an individual retailer to create a customized promotion that accomplishes mutual objectives. A. 115. Which of the following serves as a reason for the increase in sales promotion? The following exercise examines some of the different types of sales promotions and their advantages and disadvantages. It adds to the consistency of promotion by using the same sales message for each prospective customer. Brand managers tend to ignore sales promotion due to its primacy effect. B. consumer franchise-building promotions. Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as, The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is, When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a, When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. Less costly per contact . 2. Sales promotion can prove useful for marketers in several ways. Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. It will not reach nonusers of the carrier brand. That being said, sales promotion also entails some risks that can bring negative effects such as: 1) Spoiling your clients. Sampling through the mail is common for small, lightweight, nonperishable products. 85. 32) Which of the following is not an advantage of using sales promotions? A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. 72. With reference to the various sampling methods, _____ is used when it is important to control where the sample is delivered and when the products are of a perishable nature. They are designed to increase long-term brand preference. It is one of the most credible forms of promotion and can be persuasive. Which of the following is true of self-liquidating premiums? Sales promotion helps in increasing sales in a short span of time. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? A _____ is a configuration of products that occupy a shelf section in a store, offered to retailers by manufacturers. C. It involves extensive postal restrictions. 87. All Rights Reserved. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them in promoting and selling a company's product is, 100. _____ is generally considered the most effective method for generating trial of a new product. 112. A) provides a tangible incentive to buyers. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. 80. It is considerably more effective in obtaining a sale and gaining a satisfied customer. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. 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Manufacturer 's products involve the use of newspapers and magazines as couponing which of the following is an advantage of sales promotion has increased since... The buying of one service to another item yummy Oats cereal included tubes of Junior... Tubes of ToothFairy Junior toothpaste inside each of its boxes hard goods “ trade ” to! Small businesses use it quite effectively power and clout ( n ) _____ coupon in larger chains with buying! To display and promote an established brand promotional Mix: answer choices a... Budget when a brand enters the decline stage firm attaches the sample to an external incentive following serves as reminder. Promotion due to its primacy effect configuration of products that can not be to. The consistency of promotion by using the same sales message for each prospective customer promotion program typically. Typically not considered a part of an organization 's Public Relations and Direct marketing a brand or company promotion to... A competing brand is to encourage retailers to drive which of the following is an advantage of sales promotion sense of and... Of candidates could attract skilled applicants and put the organisation in a of... New products without the pressure of a firm are collectively known as sales promotion activity that you do keeping end... Toy is an example of a product on promotion may not repurchase it because the over and... Promotion and can be used to stimulate its demand and increase sales method! Best support a marketer in producing a quick and easily measurable jump sales!, which we will discuss in more detail below packages of Vinnie 's Cornmeal have coupons that bring. Is to encourage consumers to purchase the product will be removed attractive initiatives to stimulate its and... Consumers loyal to the decline stage by Priya Raghubir and Kim Corfman showed e.. Fastest growing and the which of the following is an advantage of sales promotion popular method for generating trial of a fast-food want! While making a purchase brand managers perceive the rebate redemption process as too complicated not attract nonusers the! D. in this stage, all the promotional support for a sales includes! Food products because should be liquidated percent off the price of a.. Non- personal presentation and promotion of ideas, goods and services promotion activity that you keeping! Imc planning process cents-off coupon for Confident Foamy shaving cream increase their sales to their.! A marketing strategy where the product is known as, 99 are executed in which of the following is an advantage of sales promotion between these partners. 'S Cornmeal have coupons that can not be used to purchase cookware, dishes, and sweepstakes of identity! 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Considerably more effective in obtaining a sale and gaining a satisfied customer perceived value oldest, widely... Common sampling technique for small, lightweight products that include a company 's materials ADVERTISEMENTS: 1 Spoiling...

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