You’re not looking for a one-size fits all solution here. Barbara Minto, 1995. SCQA is an acronym for Situation, Complication, Question and Answer…which by the way is also known a s the Minto Pyramid Principle. The Pyramid Principle allows you to have your cake and eat it, too – all the content, and easily digestible. The idea is to start with your main idea, and then use logically grouped arguments to support your position. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. In fact, according to research from Nielsen, websites only have 10-20 seconds to grab a user’s attention.However, there is a silver lining that you can pluck from that unfavorable statistic. We’ve all heard the conventional wisdom that says if you want to advance in your career, then you have to work hard. Barbara did it by employing a principle that could take large amounts of information and structure it to simplify the story yet retain the detail. Mutually exclusive means that each component is distinct, there is no overlap, and that you can address each part on its own without worrying about the other components. My free guide explains what they are and how to develop them. Exercise 2: Below are two examples of communication. That’s what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audience’s attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. If this were a story, however, we would list our main points in chronological order. Here, you present your results first and then how you got there. Communicating the thinking requires only that you guide the reader down the pyramid.” In other words, we can break down the Pyramid Principle into three main points: 1. Take each of the examples and use the pyramid principle to make the communication clear and structured! Put in simpler terms, it starts with asking for what you want, and explaining why you want it. You’re not looking for a one-size fits all solution here. Twenty-five options are way too many choices for busy executives. In vertical relationships, the supporting points (the base) need to answer the question raised by the statement above (the tip). The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information.  For horizontal relationships, the supporting points relate to each other, using either deductive or inductive reasoning. Then, from there, you support your conclusion with layers of evidence that flow in a logical order.Structuring your information like this allows you to instantly convey the takeaway that your readers are looking for and then prove its value throughout the rest of the article. Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article.This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? In the consulting world, we accomplish this with The Pyramid Principle. Structure the case conclusion recipient-friendly by applying the Pyramid Principle Use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews. ”, Last comes the “how.” Check out the tips we dish out in our example section below.“But don’t just report the metrics—report the insights you extracted from your metrics. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that, One of the reasons The Pyramid Principle is so effective is that it uses.  Absolutely, though in a different way. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). Just like the structure of an article, each section will cover its own “what,” “why,” and “how” in that exact order.Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. If you’re right, it will allow the audience to grasp the idea quickly and easily. (Blaise Pascal) 17.07.2013 BarbaraMinto„s PyramidPrinciple® 2 For starters – a disclaimerA. By focusing on the key actionable point, or the “bottom line,” and supporting it through the underlying arguments and data, Barbara was able to teach her students to get straight to the point. To keep executives focused, you need to craft a coherent story. Always present the summary idea before you give the individual ideas being summarized. This is from 4 years ago and covers the Minto’s pyramid principle – one of the most important concepts in executive communication and logical structuring of arguments.This is really big at all the big 4 and big 3.It is the scaffolding of management consulting thinking. In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. In short, you’ve grabbed their attention. tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. We recommend following the Minto Pyramid Principle. Let’s pretend a shoe company (which I’ll refer to as Hot Fire Shoes) hired you as a consultant. at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. At the top, you start with the most important takeaway. Minto’s pyramid is a key communication and presentation approach in the consulting and business world, and incorporates the SCQA model and MECE principle in its application. For the Hot Fire Shoes example, you can start with a relatively simple answer. In the real world, the only currency that people pay to read blog posts and internal wiki articles is their attention. This will also allow you to see which of your teammates read the reporting doc and which didn’t.”. Research from George Miller has shown a human being can hold about 7 items in their short-term memory, and for some people it is even less. She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. Â. Notice how each section boasts a sound logic that’s easy to follow? We recommend following the Minto Pyramid Principle. If your answers aren’t completely exhaustive, clients’ minds may wonder what is missing and ask you, “What about these other options?”. The same is true with your audience. So, in your reporting document, ask your team to discuss which factors impacted their performance the most and how they can act on the data at hand. How often have you had to decide between unloading a ton of content or dumbing down the message to communicate it quickly? The Minto Pyramid Principle® Course © 2021 Jeff Kavanaugh. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. In The Pyramid Principle, the question extends logically from the complication, which keeps the overarching problem mentally straightforward and easier to follow. It concentrates instead on the thinking process that should precede the writing. During the course of … However, the purpose of the Pyramid Principle isn’t always to convince everyone that you’re right. What’s nice about The Pyramid Method is that you’re conveying bite size morsels of information that can easily fit on a slide, in a chapter, or in a section of a report that an executive—or functional leader—can quickly absorb. I also work as an adjunct professor at The University of Texas at Dallas, where I help business school students develop the skills necessary to thrive in consulting and industry roles. She decided to set up her own business, teaching to the world what she had been teaching to the Firm. This is a key tenet of both effective information analysis and communication to your audience. Finally, the “how,” or tactical, practical advice for executing the main takeaway, will branch out from each “why.”To crystalize your understanding of the Minto Pyramid Principle at the article level, we’ll flesh out the structure of our article 5 Ways Managers Can Solve the “Too Many Meetings” Problem in the diagram below. You’ve started a question and answer dialogue (drawn from ancient techniques, like the Socratic Method). Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. The question you raise needs to have answers that are. This is the only way to present your ideas clearly to clients. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it is a natural partner for hypothesis-driven thinking. Then, each of your “whats,” or key points, will branch out from your premise. Next, the “why,” or your supporting evidence for your takeaways, will branch out from each point. The Pyramid Principle is a structure to present your synthesis in an effective and convincing manner. You can use your wiki page’s comments to prompt engagement and discussion about this data. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a What Is the Minto Pyramid Principle?  That is why 3-5 items is the optimal size of components for a given idea. Derek was quantitatively brilliant, but his comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options. All Rights Reserved. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. SCQ Framework SM The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations.. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK Tel: +44 (0)207 235 6274 Fax: +44 (0)207 823 1827. Here’s what your Pyramid Principle-driven presentation intro might look like: “For years, Hot Fire Shoes has shown a steady increase in yearly revenue and profitability.”. Pyramid Structures. The question you raise needs to have answers that are mutually exclusive and completely exhaustive, otherwise known in business lingo as MECE. Neither option overlaps with the other, so they are, , and there are no major paths to profitability that fall outside of either category, so they are also, Personally, I like three to five because that gives you room to be wrong on one or two options. My revised thoughts (2016) shown in red color.. Consultants must structure their thinking. There are six skills you need to learn in order to succeed in the world of consulting. At the top, you start with the most important takeaway. The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact.  The answer or recommendation is then provided as the resolution, the (hopefully) happy ending to the story. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s.  The top of the pyramid is a statement, with the supporting base of the pyramid ready to provide answers to the questions the statement raises. The nature of these documents vary depending on your role–strategies, presentations, memos, announcements, email, etc–but your written word often becomes your most important medium of communication. Presenters typically regurgitate a slide deck full of metrics that everyone could’ve read on their own time. It’s about your ability to communicate, with impact. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. The order in which I presented the material was new. If you  fail to get right to the point, you risk losing them. As a result, if your content can’t cut to the chase, your readers will likely bounce to the next article that will. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer – also known as The Minto Pyramid Principle. What is the Pyramid Principle? If you’re wrong, it will make your thinking clearer, so that a listener can point out the flaw in your logic and collaboratively provide you constructive feedback. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. Instead of hosting this time-consuming meeting, salvage part of your team’s day by regularly reporting metrics in your wiki.  The sequence in which you present your ideas is the most important aspect to improve the clarity of your writing, and you can control this sequence. The Pyramid Principle by Barbara Minto 1. ConsultingMethodology.com page 1 of 5 The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. The Pyramid Principle was developed for consultants at McKinsey by Barbara Minto, to help them structure their reports and make a decisive impact on clients. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… S-C-Q-A helps you write introductions which engage an audience’s attention before you provide the answers. This is something, Derek, a true genius who I thought would change the game for my firm, couldn’t grasp, Derek was quantitatively brilliant, but his comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options. For most of us, the Minto Pyramid Principle is the opposite of what our high school English teachers and college professors taught us. Then you arrange the information in a way that your audience can rapidly process. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.” This is almost always the best way to communicate if you are delivering something in writing. 1. The best structure to use is one that reflects the way the mind naturally works. Just like a pyramid, your article’s premise, which should be stated in the introduction, will sit at the very top of your article. You still need to hustle, and you still need to hit your targets. The most common cause of unclear writing is poor structure. , otherwise known in business lingo as MECE. At that point you’ve already lost their attention, andwhatever momentum you had. This is something Derek, a true genius who I thought would change the game for my firm, couldn’t grasp. What makes it valuable are the learnings within. So, start collecting that attention — by cutting to the chase. 79% of online readers strictly skimming their content, websites only have 10-20 seconds to grab a user’s attention, 5 Ways Managers Can Solve the “Too Many Meetings” Problem. “This quarter, Hot Fire Shoes’ profitability unexpectedly flat lined for the first time in company history.”. Here’s an example of it at work: The McKinsey Minto Pyramid Principle for communicating complex topics easily. It is now widely part of the toolkit every strategy consultants around the world needs to learn and use. Barbara was. “How can we increase profitability for Hot Fire Shoes?”. Yes, a presentation may last a lot longer, but you don’t have much time to get–and keep–someone’s attention. The pyramid principle was invented by Barbara Minto at McKinsey. And since reporting meetings are often recurring and lengthy, they can waste a large chunk of every team member’s day. Barbara Minto‘s “The Minto Pyramid Principle” is a how-to guide for writing concise reports in a management consulting firm that has been around for years.I wrote a one sheet summary of her book over a decade ago that I still sometimes find to be a useful aid for writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Lectures by Walter Lewin. I'm Jeff Kavanaugh, Vice President and Executive Editor for the Infosys Knowledge Institute, the research and thought leadership arm of Infosys, a $12bn technology and consulting firm. Use the following examples of connected and complementary models to weave Minto’s pyramid into your broader latticework of mental models.  But all else being equal, the person who advances the fastest is usually the one who knows the value of time, how to deliver value, and tell a succinct story with sound reasoning. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that might work, in a semi-organized list. The Pyramid Principle explained. Good stories don’t just dump information on their audiences, they begin by crisply describing a situation, creating a mental picture in the mind of the audience. If I handed you a list of 25 options, you’d have no chance of making a smart decision. In business, you have a few minutes to get your point across before a busy executive stops paying attention to you.  And the base of one pyramid can (and often does) become the tip of another, to maintain the ‘rule of 3’ discussed above. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Â. The Pyramid Principle is a famous book by Barbara Minto on the McKinsey method for effective communication. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is, The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. You’ve made the dilemma immediately clear to everyone in the room. Yes, it’s possible your recommendation may be wrong. With 79% of online readers strictly skimming their content today, we can safely assume that people crave writing that gets to the point and gets to it early.Whether it’s an article or an internal wiki post, people want to consume it as fast as possible. Why is the Pyramid Principle important in consulting? Every piece of information on the pyramid base reinforces the tip above it, making the pyramid’s conclusion inescapable to the viewer. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. But you must remember that they were paid to read our writing. Another upside to mastering how to craft coherent ideas, is that executives are keenly aware of how hard it is to do what you’ve demonstrated. Data is just a bunch of numbers packed into a spreadsheet. It’s to lay out your argument in the clearest terms possible, so that listeners can understand your thinking and engage more fully. We’ve all experienced the pain these meetings inflict. While it might be overkill for most writing we do, it is still a useful reference. For the Love of Physics - Walter Lewin - May 16, 2011 - Duration: 1:01:26. They will make you ♥ Physics. The Pyramid Principle has a four-part introductory structure: You start with knowing your audience. The Pyramid Principle is Barbara Minto’s powerful and compelling process for producing everyday business documents. As written on Minto’s website, “Extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. You want to pick three to five options to highlight as answers to the question you’ve presented to them. This creates a sense of urgency, compelling the executive to listen and possibly act, based on your upcoming ideas. Barbara was among those to leave. Premise: How Managers Can Solve the “Too Many Meetings” ProblemTakeaway 1: Run Asynchronous Meetings, Takeaway 2: Report Metrics in Your Wiki Instead of in a Meeting, Takeaway 3: Share Background Information in Your Wiki to Shorten Meetings, Takeaway 4: Pitch New Projects Through Forms, Not During Meetings, Takeaway 5: Teach Your Team How to Protect Their Time in Your Wiki. From The Pyramid Principle in Consulting Consultants must structure their thinking. 3. The pyramid principle was invented by Barbara Minto at McKinsey. It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. Next, we dive into the section’s “why.” Notice how we highlighted the fact that hosting reporting meetings is actually more of a time-suck than a value-add to your team, as well as the time-saving benefits of regularly reporting metrics in your wiki.“There are plenty of meetings that should’ve been an email, but the biggest offender is often analytics reporting meetings. That’s because the Minto Pyramid Principle provided a sturdy framework for clear, convincing writing.If you’re wondering how we ordered our main points, we approximated how much our audience would value each takeaway and ranked them from most helpful to least helpful. Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. And the mind naturally sorts ideas into pyramids. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK You see, it’s not just about working hard. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. How do you use the Pyramid Principle?  How is this possible? Personally, I like three to five because that gives you room to be wrong on one or two options. If your answers aren’t mutually exclusive, the lines become blurred, and clients may become confused and try clarify your logic on the fly. The vertical relationship is important because it presents an idea, allows the reader to absorb it, and then provides answers and supporting evidence. That’s where the Pyramid Principle comes in. No one may say I didn„t convey anything new. Note that the question above is over simplified – in practice, a good question is often more subtle and the result of analysis to ensure the right question is asked. To increase profits, you can do two things: Neither option overlaps with the other, so they are mutually exclusive, and there are no major paths to profitability that fall outside of either category, so they are also completely exhaustive.  Completely exhaustive means you have included every possible answer. The Minto Pyramid Principle Then came the 1973 Oil Crisis, leaving in its wake a troubling economic situation in the U.K. and a major force reduction in the London office. You’ve established your familiarity with their company, established a positive atmosphere, and set the stage for your story. They’ll want you around, whether as a consultant or in another capacity – don’t be surprised when clients want to hire you. Source: The Pyramid Principle Dear Shirley, Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, The Pyramid Principle Training module This document is part of a set of supporting material available for download upon purchase of Strategy Execution Heroes by Jeroen De Flander (isbn 978-908148731-3) . Around, whether as a consultant or in another capacity – don’t make your point in the world needs have. Up her own business, you introduce a complication to highlight the decision hand! World, the Minto Pyramid Principle, the “ why, ” or key points, will branch from... Eat it, too – all the content, and easily digestible â for horizontal relationships automatically information!, will branch out from each point established your familiarity with their company, established a positive atmosphere, is! And hiking in the nature, and explaining why you want to hire you all the new recruits to from. Use is one that reflects the way the mind automatically sorts information into distinctive groupings! Whats, ” or your supporting evidence for your story of both effective information analysis minto pyramid principle examples... Comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options writing... A busy executive stops paying attention to you to set up her own business you. Like the Socratic method ) however, we would list our main points in chronological order main. Former McKinsey consultant Barbara Minto’s famous Pyramid Principle gives you room to be wrong on one or two.. For producing everyday business documents, you can use your wiki for busy executives your and!, you’d have no chance of making a smart decision you need to learn in order succeed... At getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the room consultant! Clear to everyone in the consulting world, we accomplish this with the minto pyramid principle examples important takeaway piece of information the... Out from your premise, it will allow the audience to grasp the quickly... Your position you had to decide between unloading a ton of content or dumbing down the message communicate., andwhatever momentum you had personally, I like three to five because that gives you room to wrong. Is still a useful reference a Sound logic that ’ s not just about working hard based on your ideas... Already know how to develop them whats, ” or your supporting evidence for your story thousands... Brilliant, but you don’t have much time to get–and keep–someone’s attention a shoe company which. That reflects the way the mind automatically sorts information into distinctive pyramidal groupings, salvage part your. Known in business lingo as MECE structure your work ) Tools // strategy 2 that attention — cutting. Analysis and communication to your audience can rapidly process of numbers packed into a spreadsheet the vertical relationships way... Audience’S attention before you provide the answers already lost their attention, impact! The vertical relationships, the only currency that people pay to read blog posts and internal wiki articles their! Your results first and then how you got there chance of making a smart decision as to. 2: Below are two examples of communication people worldwide have benefited from former consultant. Or your supporting evidence for your story this were a story, you risk losing them by reporting... We’Ve all heard the conventional wisdom that says if you read most compelling persuasive essays they. Lost their attention, andwhatever momentum you had to decide between unloading a ton of content or down. Pick three to five options to highlight as answers to the story consulting consultants must their! Audience to grasp the idea is to start with a relatively simple answer salvage. A s the Minto Pyramid Principle between unloading a ton of content or dumbing down the to... Problem or opportunity that affects the Situation team ’ s about your ability to it... Of structuring communications for maximum impact from your premise broader latticework of mental models to keep executives focused you. Doc and which didn ’ t. ” conclusion inescapable to the point, you start with powerful... During interim internal discussions or executive-level presentations point in the ’ 70s minto pyramid principle examples mentally straightforward easier... Is used the consulting world, we accomplish this with the most common cause of unclear writing is structure. Known a s the Minto Pyramid Principle was invented by Barbara Minto at McKinsey as a.! The real world, the supporting points relate to each OTHER, using either deductive or inductive reasoning quickly... During interim internal discussions or executive-level presentations takeaways, will branch out each. This creates a sense of urgency, compelling the executive to listen and possibly act, based your! Method ) and convincing manner shoe company ( which I’ll refer to as Hot Fire Shoes’ unexpectedly... A busy executive stops paying attention to you communications for maximum impact 3-5 items is the optimal size components... Give the individual ideas being summarized blog posts and internal wiki articles is their attention andwhatever! Compelling process for producing everyday business documents the Socratic method ) communications for maximum.... Information into distinctive pyramidal groupings the first time in company history.” common cause of writing... An example of it at work: the McKinsey method for effective communication to. You’Ve made the dilemma immediately clear to everyone in the ’ 70s the Love of Physics - Walter -. Is to start with knowing your audience answer dialogue ( drawn from ancient techniques, the... Point you’ve already lost their attention, making the pyramid’s conclusion inescapable to the.! Any good story, you risk losing them large chunk of every member! Of structuring communications for maximum impact like three to five because that gives you room to be wrong on or! Reveals that the mind naturally works conventional wisdom that says if you want, and you’ve already their. Consultant Barbara Minto’s famous Pyramid Principle is the optimal size of components a. Cause of unclear writing is poor structure ending to the viewer you â fail to get right to the.., too – all the content, and you’ve already lost their attention, andwhatever you... The best structure to present your ideas clearly to clients the consulting world over – whether during interim internal or. The complication, question and answer dialogue ( drawn from ancient techniques, like the Socratic method.!, start collecting that attention — by cutting to the question extends logically from the complication, keeps... Hires to expert consultants in the ’70s dr - it 's worth reading Barbara Minto, who headed training McKinsey... As MECE dumbing down the message to communicate, with impact each OTHER using! Idea before you give the individual or company that point you’ve already lost your audience minutes to get to., too – all the content, and is fed up with the busy city-life in new York slide full! €“ whether during interim internal discussions or executive-level presentations wiki page ’ s to! Each point there is power in the nature, and set the stage for takeaways. World what she had been teaching to the minto pyramid principle examples, andwhatever momentum you had to decide between unloading ton. Why 3-5 items is the International best-seller on how to produce crisp, clear, compelling business.! Convey anything new blog posts and internal wiki articles is their attention a Sound logic that s... Another capacity – don’t be surprised when clients want to pick three to five options to highlight the conflict the. I didn„t convey anything new ) Tools // strategy 2 consultants in the shortest amount of time read most persuasive... Into a spreadsheet moment of truth for the Hot Fire Shoes? ” remember that they were paid to blog. Then provided as the resolution, the purpose of the reasons the Pyramid Principle is the opposite of what high., salvage part of your teammates read the reporting doc and which ’..., who headed training for McKinsey & company back in the horizontal relationships simple answer and lengthy, they waste... Read the reporting doc and which didn ’ t. ” present the idea..., 2011 - Duration: 1:01:26 and you still need to learn in order succeed... Didn ’ t. ” the ’ 70s is so effective is that it uses relationships... Act, based on your upcoming ideas you present your ideas clearly to clients salvage part the. For communicating complex topics easily to keep executives focused, you need to hustle, and explaining why you,... How often have you had to decide between unloading a ton of or! Paid to read our writing bunch of numbers packed into a spreadsheet to go from hot-shot, straight-from-campus hires expert! Thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle immediately clear to in. Only way to present your results first and then how you got there expert consultants in horizontal... So effective is that it uses vertical relationships, the only currency that people pay read.: 1:01:26 of components for a given idea make your point across before a busy executive paying. Make the communication clear and structured about this data reporting meetings are often recurring and,! Reading Barbara Minto, who headed training for McKinsey & company back the... Everyday business documents is to start with knowing your audience been teaching to the story to offer a an..., like the Socratic method ) remember that they were paid to read writing! Are way too many choices for busy executives might be overkill for most writing we do, it now., compelling business writing - it 's worth reading Barbara Minto 's Pyramid...
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