Your way of handling the award was so tasteful. The writer recommended saying "I'm an agent now and I need your help.". Well done ! Checking in with them to make sure theyre okay is a very normal thing. This is one of the easiest ways that you can dramatically expand your sphere of influence. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Go to your business page and click at the top where it says "Ad Center.". We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. And they are provided free through your Multiple Listing Service (MLS). You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. A form letter! They got 34 percent from repeat business. Youll see every single time they just as appreciative as everybody else you reach out to. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Ill be happy to do the research and get back to you quickly. Still not sure how to write it? What We'll Cover Housing Market Statistics 1. This is the foundation of reviving your database and re-engaging your people. :). There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Follow up with them after the event. People love to look into each others lives, which is why we all love social media. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. When you send an email out, you can watch your results roll in. Please let me know if I can help you with anything in the future. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Part of that, Im sure, is the isolation that many are experiencing. Take our customer, Justin Seeby for example. In general, keeping in touch is a great way to show appreciation. At least if you sold them a house, you will for sure have their mailing address! Or, you may want to rent out a special menu for the evening. I bet you do want to share some ideas? Then, you may want to share information you learn in these business journals with your potential client. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. And when he does, it feels like a natural segue, not an awkward script. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. When you do go to a networking event, you may think the goal is to collect as many cards as possible. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . But you cant be everywhere all the time. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. When you target through every channel like this, you are in your SOIs brain. Acronyms and jargon can kill your message. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. They better like it, or you're going to get blocked! If you really want to make a positive impression, then you may even want to publish in these journals. The art of the personal written word is dwindling. 3. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Your thoughts? (True Story)Order Your Here! Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. We do coach our clients on these lead generation tactics. Congratulations, Lori! YAY-ME? Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Beautiful. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Check out this great listen on Audible.com. Theyre going after the unknown. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. I mailed them a postcard because I was afraid to pick up the phone and call them. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Finally, the art of copywriting is helpful too. Never Stop Networking 2. Where you make your list will depend on where you are in your business. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. March 04, 2012 08:13 AM. You can send this to your SOI, or your geographic farm. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. And heres where you apply this knowledge to making your phone calls. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Dont do that. Under that simple system they end up calling everyone in their SOI twice a year. It will cost anywhere from forty to fifty cents per postcard depending upon volume. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Good stuff, Jennifer. You at least need to take the time and make real estate letters personal. Good iedea on using and award and sharing it with your soi. A good CRM must have an IDX feed to your local MLS. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. That way, you stay in the loop on what is happening in the local area. emails to my SOI.. just can't do it. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. That is why it is important for you to pay close attention to your sphere of influence real estate agent. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Your note/comment is definitely going in my "keeper" file!! There are disadvantages to this traditional use of Listing E-Alerts. So, Jennifer, um what's an example of doing it right? Its good to get a phone call from someone who is just calling to check in. Therefore, you should try to attend networking events, even if they are virtual. Is there anything I can do for you?. its also more effective. Then, send a personal note to them. Thx for sharing. Then, make sure you invite people to hang out with you for your charge. For example, you may want to host a simple summertime cookout. 2. Try to do this for each and every person on your list. Either way staying top of mind with your list is important. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. 3. Once you feel like you have established a personal connection, ask them for a business card. Ask them about the dog. or other gift.. That way, they know that you appreciate the referral. There are a lot of questions that we have the ability to address for our clients. Great blog and example. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. I just can't do YAY ME! Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Very nice. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Excellent blog and I'm going to share it with some new agents in my office! There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. More than anything else, these real estate letters are a thank you with a request for real estate referrals. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Thats the last time Im going to use that real estate agent.. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. on ActiveRain. Offer something of value. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! You can do this by adding value coming from contribution and giving them something they want. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Writen By. 240-408-4002 contact@homeactions.net Your newsletter list is also a great place to find referrals. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Yours was the best ! I just want to check in with you and see how youre doing.. Add your signature and contact information including your location. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Phone: 205-263-9600 : ). Its our nature to judge one another and decide how much trust to afford each and every other human we meet. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Together, we can make this year your best yet! And even if your client needs nothing from you at least you checked in. Take this epic SOI marketing story (again from Justin Seeby). Diversify Your Outlets 5. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Date. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. We can use the search update tool for four general areas. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You arent a clone. Its forcing real estate professionals to pivot their business and make some changes. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Real estate letters to clients samples help with R. Dont take the cheap route if its going to come across negatively. Make sure you do not fall into this trap. They build their spheres of influence through charity and service rather than passing out business cards.. Theres really no right or wrong way to segment your list. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Love your ideas and thanks for the inspiration. (Psst, already a Follow Up Boss user? But, there is next time, so thank you so much. healing aloe vs sea salt, picture of overwatered hibiscus,